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ROLE
CREATIVE DIRECTOR
CLIENT
SIC
FORMAT
TV SHOW
THE BRIEF
MY ROLE
A full season of celebrity showdowns, recreating iconic music videos as high-energy live stage performances. With a creative team of just four, each episode transformed largely untrained performers into music-video stars through bold staging, choreography, and theatrical spectacle.
Concepts: created the concept for each performance, from the first-round numbers to the fully produced main acts.
Choreography: recreated the original music-video choreography, and added new material alongside the choreographer where a number needed it.
Celebrity coaching: coached the celebrities through their routines, turning non-performers into confident stage performers.
Creative cohesion: worked with the styling and set teams so every number matched its original music video.
THE SCALE
4
PERSON CREATIVE TEAM
8
EPISODES
32
PERFORMANCES
2
CELEBRITIES PER EPISODE
KEY COLLABORATORS
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DAVID HERNANDEZ Choreographer
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